[ Services ]

Bringing People In, To Build What Matters

We bring the voices of users, customers, patients, and communities into the heart of decision-making. Because great services don’t happen by chance.

They happen by design.

Overview

Want to build services people love to use? Start here.

In one-on-one coaching, we’ll work together to shift how you see your service. You’ll learn to think through the eyes of your customers or employees, identify experience gaps, and explore how to design more human, more joyful interactions. Flexible sessions. Honest conversation. Big shifts.

Service Design Coaching

Get clear on what your customers are really experiencing.

In a focused sprint, we dive deep through one-on-one interviews or small group sessions to uncover what’s really going on in your service experience. We’ll zero in on the points of friction, unmet needs, and overlooked opportunities that matter most. The goal? Actionable insights that help you build services people actually want to use.

Lean Design Research

Big problems? Bring people to the table.

No more working in silos. Co-design means rolling up your sleeves alongside your team, stakeholders, or even customers to generate ideas, test assumptions, and shift perspectives. Whether it’s a single spark session or a workshop series, we design the space you need to rethink what’s possible and leave with a plan you believe in

Co-Design Workshops

Book Appointment

Learn more


“I am guessing what customers want and it’s starting to show.”

Sound Familiar?

Service Design Coaching

  • One-on-one coaching to help you reframe your service from your customer’s point of view

  • Strategic, design-led conversations that sharpen your thinking and bring focus

  • Support to step back, reconnect with your purpose, and explore new possibilities

What We Offer

  • A fresh understanding of what’s working, what’s not, and what’s hiding in plain sight

  • Clarity, patterns, and powerful quotes you can use to drive smarter action

  • A story of your service told through your users' eyes so you can design what matters most

What You Get


“I know my service works but not how people actually experience it.”

Sound Familiar?

Lean Design Research

  • A fast-paced research sprint: interviews, insights, and real stories from your users

  • Small-scale qualitative research that uncovers the truth of the lived experience

  • We help you map what people feel at each stage of your service

What We Offer

  • A clearer sense of what your service is really doing and how to design it to work better, feel better, and connect more deeply for your customers and employees

  • A renewed sense of direction and ideas you actually want to act on

  • More confidence, better decisions, and a service rooted in intention not autopilot

What You Get


“I have smart people in the room, but its hard to get on the same page.”

Sound Familiar?

Co-Design Workshops

  • Facilitated workshops that bring your team or customers together to generate, test, and refine ideas

  • Collaborative sessions that move people from resistance to participation

  • We design the space for breakthrough thinking where new ideas can finally breathe

What We Offer

  • A room full of people who feel seen, energized, and aligned with a toolkit of co-created solutions

  • A shared vision and real momentum, designed with people, not for them

  • Fresh thinking, deeper trust, and prototypes you can use tomorrow, not 6 months from now

What You Get


Need in-person or online training? We partner with Mind Design Consulting to craft bespoke Learning Experiences for teams.

Extended Capabilities

How It Works

Every collaboration starts with a conversation.

Book a free 30 min consultation.

We'll get clear on your challenge, who you're designing for, and what success really looks like so we can shape the work around what matters most.

Book Appointment

Learn more about byDesignLab here.

About