[ You ] ByDesign

Human-Centered Leadership Coach

There's a version of you, your team, your organization, that hasn't been given room yet. This is where we change that.

Maybe you're a leader watching your team run on empty. Maybe you're a professional who knows you're capable of more. Either way, workarounds aren't solutions. And "fine" isn't the same as thriving.

Coaching with By Design Lab isn't advice-giving or problem-fixing. It's a co-creative process grounded in empathy, human-centered design, and a deep belief that you already have what you need.

I help you, and your people, step into who and how you want to be. Clearly. Intentionally. By design.

Book Chemistry Session

Learn more

SOUND FAMILIAR?

For you:

You love what you do, but something is missing
What's next isn't clear, and that uncertainty is heavy
You want to evolve the way you connect and relate to others
You're off balance and ready to even the scales

For your team:

People are showing up, but something feels off
You're losing good people and don't know why
You want better culture but don't know where to start
You care. You just need a thought partner

WHAT I OFFER

Not cheerleading. Not therapy. Not a productivity hack.

Real, structured coaching, built for people and teams who are done waiting and ready to move.

Whether you're a professional navigating what's next or a leader building a team that actually thrives, this is a co-creative process that meets you exactly where you are.

Together we:

Identify the patterns and beliefs quietly holding you back
Build a concrete path forward you can act on immediately
Practice showing up differently, at work, in relationships, and in how you lead
Strengthen how you connect, communicate, and relate to the people around you

A black background with a white geometric design consisting of two diagonal lines crossing each other and a diamond shape in the center.

RETURN ON YOUR INVESTMENT

You and your team leave knowing what matters, and you let it lead.
Decisions get made with confidence, not second-guessing.
The hard stuff gets navigated with creativity, resilience, and direction.
Everyone shows up differently, for themselves and for each other.

Not ready to book? Use the form to share what’s challenging you, so we can uncover next steps together.

LET’S CONNECT

Book Chemistry Session

If this speaks to you, book a free 30‑minute chemistry session.

Close-up of a white check mark on a black background.

Tito Williams, human-centered clarity coach for professionals in transition

ABOUT ME

I light up when I am helping others. For over 10 years, I’ve worked in healthcare, pharmaceuticals, and public and global health, helping clients make sense of messy, complex challenges so their services and products actually work for the people who use them. That same drive to support others and my curiosity about how people navigate life and work, led me to coaching. I love helping people step into the next chapter of their lives with confidence and clarity.

I work with people whose life no longer fits, jobs, routines, or expectations that leave them spinning in place. I bring curiosity, human-centered design thinking, and creativity to every session so clients can see themselves and their challenges in a new way. Together, we dig in, uncover what’s holding them back, and figure out the next steps that actually move them forward.

Coaching with me is like fishing: we’re in the boat together, rowing and spotting the insights, but it’s you who pulls them out and decides what to do with them, cook them up and make them useful, toss them back, or save them for later. We laugh, we explore, and we get to the core of what really matters.

An illuminated checkmark on a black background.

OUR COACHING JOURNEY

Here’s what working together looks like.

You are looking for new energy and found me!

“I'm ready for something to shift, I'm just not sure where to start."
"My team has the talent. Something is getting in the way." "I know what I want. I just need someone in my corner."
"I've been putting myself last. That stops now.”